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Electronic
media and the dumbing down of society
Old-thinker news | Sept. 12, 2007

By Daniel Taylor
"It is therefore
possible to manipulate the nervous system of a subject by pulsing
images displayed on a nearby computer monitor or TV set. For the
latter, the image pulsing may be imbedded in the program material,
or it may be overlaid by modulating a video stream, either as an RF
signal or as a video signal."
-- US Patent and Trade Office, Patent #6,506,148, 2/14/03
When television
sets moved into homes across America in the 1950's, families were
dazzled by the dawn of a new form of entertainment that would become
one of the most popular past time activities in America. Entire
generations have now grown up with it, watching on average 4 hours
and 35 minutes a day.
Some households have more Television sets
than people. What effect, if any, does
Television have on us?
While there is considerable debate
on the content of television programs, the
focus here will be on the physiological and developmental effects of
television on human beings. However, one recent story is worth
mentioning regarding the Pavlovian conditioning of young children
through Television and advertisement. As the
Associated Press reports,
"Anything made by McDonald’s
tastes better, preschoolers said
in a study that powerfully
demonstrates how advertising can
trick the taste buds of young
children.
Even carrots, milk and apple
juice tasted better to the kids
when they were wrapped in the
familiar packaging of the Golden
Arches.
The study had youngsters sample
identical McDonald’s foods in
name-brand and unmarked
wrappers. The unmarked foods
always lost the taste test."
Parents have found television to
be a convenient babysitter, while "Baby TV" has emerged as a form of
"education" for very young children. Is this a good idea?
Jane Healy, an
educational psychologist, has warned parents on the negative effects
of Television on their children's development. Healy denounces the
television as a good educator, while holding up the traditional and
natural mode of human interaction between children and their parents
as the absolute best way to aid in development.
Healy writes
in the
American Academy of
Pediatrics magazine,
"Neuroscientists have shown that environmental experiences
significantly shape the developing brain because of the
plasticity of its neuronal connectivity. Thus, repeated exposure
to any stimulus in a child's environment may forcibly impact
mental and emotional growth, either by setting up particular
circuitry ("habits of mind") or by depriving the brain of other
experiences. While appropriate stimuli — close interaction with
loving caregivers; an enriched, interactive, human language
environment; engrossing hands-on play opportunities; and
age-appropriate academic stimulation — enhance the brain's
development, environments that encourage intellectual passivity
and maladaptive behavior (e.g., impulsivity, violence), or
deprive the brain of important chances to participate actively
in social relationships, creative play, reflection and complex
problem-solving may have deleterious and irrevocable
consequences. In addition, trying to plunge youngsters into
academic learning, when they should be personally investigating
the three-dimensional world, risks bypassing important aspects
of development."
Healy comments on the negative
effects of television,
"Too much
television — particularly at ages critical for language
development and manipulative play — can impinge negatively on
young minds in several different ways including the following:
Higher levels
of television viewing correlate with lowered academic
performance, especially reading scores. This may be because
television substitutes for reading practice, partially because
the compellingly visual nature of the stimulus blocks
development of left-hemisphere language circuitry. A young brain
manipulated by jazzy visual effects cannot divide attention to
listen carefully to language. Moreover, the "two-minute mind"
easily becomes impatient with any material requiring depth of
processing."
She continues, commenting on the
fast paced nature of children's
programming (modeled after advertising research designed to grab the
attention of the brain involuntarily) which often includes rapid zooming, panning, and sudden
noise. Such experiences, states Healy, "...deprive
the child of practice in using his own brain independently, as in
games, hobbies, social interaction, or just "fussing around."
An article
from the UK Daily Mail
reiterates Healy's comments on TV's effect on development.
"Toddlers
should be banned from watching television because it can stunt
their development, literacy experts warn. Young children become
'mesmerised' by the screen but cannot understand what they are
watching and even 'educational' shows such as Teletubbies may
cripple their language skills.
Speech experts
believe many children get little opportunity to develop their
verbal skills by interacting with adults and siblings. Now a
report for the National Literacy Trust has laid bare the
apparent damage that watching television can inflict. It points
to evidence that preschool children who watch shows aimed at a
general audience have weaker language skills."
Speech lessons
are now being given to toddlers
in the United Kingdom "....to
arrest the shocking decline in children's communication skills."
Television has been shown to
literally "re-wire" the brains of children. Attention Deficit
Disorder - the diagnosis of which
has been on a steady rise - has
been linked to Television viewing at a young age. Several studies
have been done on the connection between Television and attention
deficit, one of which was
cited by the Associated Press.
"Very young children who watch
television face an increased risk of attention deficit problems
by school age, a study has found, suggesting that TV might
overstimulate and permanently "rewire" the developing brain."
...
"'The newborn brain develops
very rapidly during the first two to three years of life. It's
really being wired' during that time, Christakis said.
'We know from studies of newborn rats that if you expose them to
different levels of visual stimuli ... the architecture of the
brain looks very different' depending on the amount of
stimulation, he said."
Researchers involved stated that
the programs that the children involved in the study watched was not
highly relevant, because it is the Television - the medium itself -
that is the culprit.
The hypnotic effect
of TV has been employed by doctors who have begun using it
as an effective means of distracting children while administering
vaccines. Because of the release of endorphins while watching
Television, the pain of vaccination is dampened.
The BBC reports,
"Researcher Dr Carlo Bellieni
said watching television might simply divert attention but it
was also possible that the pleasure it generated might stimulate
the release of natural painkilling hormones called endorphins.
...
He also warned the study
underlined the potentially powerful effect of television - which
might not be welcome in everyday life."
The release of endorphins while
watching Television is likely one of the main reasons that it
becomes so addictive, and has earned the title of the "Opiate of the
Masses."
Staring blankly at the TV
Brain waves, which normally
operate in the Beta state while we are awake, are drastically reduced to a
level similar
to sleep while watching Television. Herbert Krugman conducted a
study in 1969 designed to discover the effect of TV on the human
brain. In The Perfect Machine: TV and the
Nuclear Age, Joyce Nelson describes the study. What Krugman found was that the left hemisphere of the brain, the
analytical, critically thinking side of the brain is tuned out while
watching TV. The right hemisphere, which is the emotional, non
critical side continues to function unaltered. Krugman concluded his
study by saying that, "...the mode of response to television is more
or less constant and very different from the response to print."
Krugman continues, "[Television is] a communication medium that
effortlessly transmits huge quantities of information not thought
about at the time of exposure."
Is television your opiate? Does it
function as an extension of your brain - or even a replacement? Turn it
off and re-discover the world around you.
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